Okay, so now you have launched your website and used the latest Internet Marketing tools to attract visitors. Now the real work begins. What happens when prospects visit your site? How many visitors become customers?

Most businesses we talk to are either too busy to address this question or believe that it only applies to ecommerce websites. Consider this...... a visitor to your website has made a conscious decision to use thier valuable time to reach you and has a particular reason for doing so. If they visit your site and leave shortly after, you have no idea who they were or what they wanted. It doesn't have to be that way. You spent valuable marketing dollars to attract that visitor, now use Conversion Architecture tools (also known as a Persuasion Architecture^TM trademark of Future now inc.) to convert that visitor to a customer by removing the  real or perceived barriers that prevent customers from buying or contacting you. Remember your prospects are one click away from becoming a customer and one click away from your competition. Never before have customers been this empowered.

A website conversion can be anything from signing up to receive a newsletter to picking up the phone to place an order. The important thing is that every page of your site should have an action (call to action) that you want the visitor take, the visitor should find what they came for in the first place and the internet marketing system should measure how often eac h action is taken.

WSI have a wide range of conversion tools at our disposal such as "click to call" below.

Go ahead, give it a try..... Click the icon below.

Your visitor is no longer anonymous, they now have a name and a telephone number and is impressed with how easy it is to deal with you. Other industries such as the telecom or software industries benefit from offering immediate online help such as the "live chat". Call us in advance and we will happily provide a live demonstration.

The structure and layout of the site should persuade your visitors to become customers by using the reason they visited your website in the first place as a reason to contact you, visit you or place an order. It is not always possible to measure your sites effectiveness to the nearest dollar but as a minimum your site should contain analytics that measure conversions and monitor the path visitors take through your site.

Why not let WSI take care of this for you. We are experts at developing conversion architectures for both new and existing websites and providing continuously improvement based on statistical analysis of your actual traffic flow. Convert more visitors to customers and improve you bottom line without the need for additional advertising spend.