Successful businesses use performance metrics to continuosly measure and improve their profitability. Internet marketing provides the "holy grail" of performance metrics, but only the most enlightened businesses are currently using them to their full potential.

For example, ever wondered what your average cost to acquire a new customer is?

As a rough rule of thumb consider the following:

Cost of acquiring a new customer =    total marketing spend per year

                                                   number of new customers per year

Now consider what a new customer is worth:

Lifetime profit of a new customer =   average sale per year X gross profit margin  X No. of years as a customer

Clearly if the lifetime profit figure is lower than the cost of acquiring the customer then there is a problem with the marketing spend, but the solution to that problem is not necessarily that obvious. You can acquire new customers for an average cost of only a few dollars.

“Why use a cannon to kill a mosquito?”

The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers and direct mail.

The top 100 largest advertisers in the US made the following adjustments to their marketing spend:

• $230million less was spent on TV radio, newspaper and magazine advertising in 2006 than in 2005
• $558million more was spent on internet advertising in the same timeframe
• "among businesses that earn between $1 and $5million in revenue, one in five spends more than 60% of their advertising budget online"  Emily Riley Jupiter Rea

The reasons for this trend are that the cost of acquiring a customer is much lower using  internet marketing than traditional advertising methods and more customers are using the internet to research before they buy, regardless of industry. 

Using our Internet Marketing tools your business can:

• Advertise to customers in a defined geographic location of your choosing
  

• Target specific market segments

• Target specific demographic or psychographic profiles
  

• Preferentially promote particular products

• Gain valuable market intelligence

• Build realtionships

• Accurately measure the success of each campaign including the cost of acquring a customer

Improve profitability by accurately measuring and continuously improving. After all "one can only improve that which can be measured"

Search engine marketing (SEM), Search Engine Optimization (SEO) and Pay per click (PPC) have become the most cost-effective ways to reach your customers and offer unprecedented targeting capabilities. Reach customers while they are actively looking for your product or service and bring qualified buyers to your business.

Contact us today about SEO & PPC and appear on Google tomorrow. Internet marketing shouldn't cost you money ask us how....

Having brought traffic to you site now consider how to convert visitors into customers